Hahahaha. I took a sip and laughed. I took another and laughed again. I took several more and became giddy. It really does taste like a pre-made sheet cake with white icing and sprinkles that you bought at the store. That is both its biggest strength and its biggest weakness. The taste fluctuates wildly as you sip it, but strays too far from the cake flavor. The challenge here is that it is a beverage, let alone an energy drink. The extremely sweet cake flavor is enjoyable for a split second but quickly fades into an odd aftertaste as you're reminded this isn't cake, but a drink. It really is an aggressive flavor not for the faint of heart. I would only recommend this for those with an extreme sweet tooth that have a near constant craving for cake. For everyone else, this is probably best served as the extremely rare change of pace or a gag gift.